Free Essays on Levi Strauss

Levi Strauss When the name Levi Strauss comes to mind, most people would probably think of denim jeans or his company, Levi Strauss & Co. That’s because he invented the first riveted pair of jeans and he started the first and largest manufacturer of denim jeans. Levi Strauss was born on February 26, 1829 in Buttenheim, Bavaria what is now known as Germany. In 1843, Strauss sailed from Bremerhaven to New York City to join his two brothers, Jonas and Louis, who already had a successful wholesale textile and tailoring business. After staying only a few days in New York, he decided to go to his uncle’s ranch in Louisville, Kentucky. Strauss spent the next five years of his life there learning English and the ways of the Americans, so he could take over his uncle’s ranch. In 1853 he returned to New York and he also became an American citizen. After word spread about the gold rush in California, Levi decided to travel west to San Francisco to get rich. He did not have intentions of looking for gold, but instead he wanted to sell supplies. When Strauss arrived in San Francisco during March of 1853, he established a wholesale dry-goods store that was located on 90 Sacramento Street. He began by selling tents and wagon covers to the Forty-Niners, but he found no market in the products. So he used the stout canvas that he brought with him to make very durable pants. The miners found the pants very useful since they were always on the ground. Strauss named these â€Å"durable pants† waist overalls. He soon began selling them as fast as he could make them. In 1872, a Nevada tailor named Jacob Davis wrote a letter suggesting they put rivets in the jeans to reinforce the seams. In 1872, Strauss hired Jacob Davis and they began producing riveted blue denim jeans and jackets. Soon Strauss and Davis applied for a United States Patent on July 5,1... Free Essays on Levi Strauss Free Essays on Levi Strauss Levi Strauss When the name Levi Strauss comes to mind, most people would probably think of denim jeans or his company, Levi Strauss & Co. That’s because he invented the first riveted pair of jeans and he started the first and largest manufacturer of denim jeans. Levi Strauss was born on February 26, 1829 in Buttenheim, Bavaria what is now known as Germany. In 1843, Strauss sailed from Bremerhaven to New York City to join his two brothers, Jonas and Louis, who already had a successful wholesale textile and tailoring business. After staying only a few days in New York, he decided to go to his uncle’s ranch in Louisville, Kentucky. Strauss spent the next five years of his life there learning English and the ways of the Americans, so he could take over his uncle’s ranch. In 1853 he returned to New York and he also became an American citizen. After word spread about the gold rush in California, Levi decided to travel west to San Francisco to get rich. He did not have intentions of looking for gold, but instead he wanted to sell supplies. When Strauss arrived in San Francisco during March of 1853, he established a wholesale dry-goods store that was located on 90 Sacramento Street. He began by selling tents and wagon covers to the Forty-Niners, but he found no market in the products. So he used the stout canvas that he brought with him to make very durable pants. The miners found the pants very useful since they were always on the ground. Strauss named these â€Å"durable pants† waist overalls. He soon began selling them as fast as he could make them. In 1872, a Nevada tailor named Jacob Davis wrote a letter suggesting they put rivets in the jeans to reinforce the seams. In 1872, Strauss hired Jacob Davis and they began producing riveted blue denim jeans and jackets. Soon Strauss and Davis applied for a United States Patent on July 5,1...